Electric Power ›› 2016, Vol. 49 ›› Issue (3): 39-45.DOI: 10.11930/j.issn.1004-9649.2016.03.039.07

• Energy Interconnection • Previous Articles     Next Articles

Opportunities and Challenges for Intelligent Power Utilization from Mobile Internet

HUO Molin, ZHU Fagen, SHAN Baoguo   

  1. State Grid Energy Research Institute, Beijing 102209, China
  • Received:2015-07-31 Revised:2016-04-08 Online:2016-04-08 Published:2016-03-20

Abstract: Mobile Internet has characteristics such as open sharing, portable, real name identity and geographic positioning. It is changing every industry including intelligent power utilization. It changes user behavior and experience requirements, and enhances interactions between users and enterprise. It also promotes mobile, real-time, interactive, personalized power utilization. This paper analyzes opportunities and challenges of mobile Internet on smart power utilization from the perspectives including user behavior, marketing, business model, industry ecology, industry competition. Suggestions for enterprises to develop effective development strategy and business measures are recommended to promote rapid development of smart power utilization.

Key words: mobile internet, intelligent power utilization, energy saving, energy internet

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