Abstract: With the issuance of the document“Several policies about further deepening electric power system reforms”and relevant supporting documents by the China’s state government, the retail electricity market reform is accelerating. The retail electricity companies are being set up in succession by generation enterprises, industrial parks and social capitals, and the competition in retail electricity market is appearing gradually. The development of China’s retail electricity market is systematically analyzed, and the future development trend is studied with combination of the international experience in terms of competitive landscape, transactional model, business development and competition means. Finally, some solution measures are proposed to such problems arising in the development of retail electricity market as the development of retailers, the implementation of end-user’s option right, last resort power supply service and retail electricity market supervision. The research results can provide a reference for the development of retail electricity market in China.

Key words: retail electricity market, development trend, retail electricity companies, end-user options, last resort power supply