中国电力 ›› 2016, Vol. 49 ›› Issue (3): 39-45.DOI: 10.11930/j.issn.1004-9649.2016.03.039.07

• 能源互联网 • 上一篇    下一篇

“移动互联网+智能用电”的机遇与挑战

霍沫霖,朱发根,单葆国   

  1. 国网能源研究院,北京 102209
  • 收稿日期:2015-07-31 修回日期:2016-04-08 出版日期:2016-03-20 发布日期:2016-04-08
  • 作者简介:霍沫霖(1986—),女,重庆人,博士,高级工程师,从事智能用电、需求侧管理、电力营销研究。E-mail: huomolin@sgeri.sgcc.com.cn

Opportunities and Challenges for Intelligent Power Utilization from Mobile Internet

HUO Molin, ZHU Fagen, SHAN Baoguo   

  1. State Grid Energy Research Institute, Beijing 102209, China
  • Received:2015-07-31 Revised:2016-04-08 Online:2016-03-20 Published:2016-04-08

摘要: 移动互联网具备开放共享、随身便携、实名身份、地理定位等特点,正在迅速改变各个行业。移动互联网也深刻影响了智能用电产业的内外部环境,改变了用户行为习惯和体验要求,增强了用户、企业间的互动关系,促进了智能用电的移动化、实时化、互动化和个性化。从用户行为、营销方式、商业模式、产业生态、行业竞争等多个角度,分析了移动互联网对智能用电带来的机遇和挑战,并逐一有针对性地提出了策略建议。

关键词: 移动互联网, 智能用电, 节能服务, 能源互联网

Abstract: Mobile Internet has characteristics such as open sharing, portable, real name identity and geographic positioning. It is changing every industry including intelligent power utilization. It changes user behavior and experience requirements, and enhances interactions between users and enterprise. It also promotes mobile, real-time, interactive, personalized power utilization. This paper analyzes opportunities and challenges of mobile Internet on smart power utilization from the perspectives including user behavior, marketing, business model, industry ecology, industry competition. Suggestions for enterprises to develop effective development strategy and business measures are recommended to promote rapid development of smart power utilization.

Key words: mobile internet, intelligent power utilization, energy saving, energy internet

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